Sunday is the best day

New stats from Socialbakers have suggested that Sunday is the most engaging day for brands on Facebook, especially for the FMCG and Telecoms sectors.

Socialbakers has reviewed user activity by the week and hour for over 10m Facebook pages and places to reveal a snapshot of the best times of the week to score the best engagement for brands within the sphere of social media.

Chief Executive of Socialbakers Jan Rezab has stated that:

“to maximise fan engagement, brands need to tailor social media updates according to their audiences browsing habits. While they must maintain engagement throughout the week, brand should consider posting their most compelling content at times of peak engagement to ensure the greatest online brand buzz.”

Socialbakers has highlighted four verticals, starting with automotive brands that see image-heavy posts create the most engagement – on Tuesdays (0.11%) and Wednesdays (0.10%).

Telecoms brands also see visual posts creating high levels of engagement, with 0.11% responding to a photo on Sundays (with a peak at 7am) compared to 0.06% on Tuesdays and Thursdays.

FMCG brands according to the results seem to be all about the photos. Levels of engagement are slightly higher, with Sunday again proving to be the most fruitful at 0.16%.

Media brands see links produce the most engagement, at 0.07% on a Monday – when people are getting back to their desks and want to read up on stories from the weekend perhaps.

Other findings discovered by Socialbakers show that responsiveness of brands to fan posts on Facebook is on the up, with response rates up 15.5% since October last year, when just 5% of posts got a response from a brand.

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For further information, please contact: Oliver Denton, Head of Marketing & Public Affairs, Multibrands International Ltd. Telephone: +44(0) 1274 307 310. Email: oliver@multibrands.eu.com