Meeting Consumer Needs
In the United Kingdom more and more Brits are adopting the concept of Vegetarianism by deciding to give up meat and going veggie. National Vegetarian Week will be celebrated in United Kingdom from 19th to 25th May 2014. Buying decisions no longer revolve around price factor alone; several other factors are taking into consideration. Consumers are increasingly demanding more from the companies behind the brands. Consumers want companies and brands they trust.
Keeping in line with the core motto of its customer engagement strategy “Your choice, our brands” Multibrands International Limited constantly strives to meet consumer expectations. As a British FMCG company we manufacture premium quality consumer goods that have been manufactured after careful research. All our consumer products undergo stringent safety certification before being launched in the market. From the Multibrands product portfolio Lipice, Fluorodine Toothpaste and Fluorodine Mouthwash, Lipaid and Active Pro are Vegetarian Society approved products and details about the same are mentioned in the following link http://www.vegsocapproved.com/corporate08/company.asp?id=682